OK Go's Secret Formula for Viral Videos (That You Can Use)

OK Go isn’t just a band — they’re creative geniuses who’ve redefined what a music video can be. Whether it’s dancing on treadmills or building life-size Rube Goldberg machines, they’ve mastered the art of turning simple ideas into unforgettable visuals. In this video, I break down 5 key lessons from OK Go's video style that you can apply to your own videos, creative projects, or storytelling — no million-dollar budget required.